12 March 2008

Left versus Right, revisited

Several months ago I wrote about my frustration with right-handed products created with little consideration for left-handed application. I drank a can of V-8 tomato juice two days ago and, while I did, I had a sense that there was some sort of pernicious righty-lefty issue with my refreshing beverage but it wasn’t until a full day later until I figured out what it was.

Take a peek.

This first image is of the can as you might see it were you holding the can in your right hand. The opening on the can’s top in the image is similar to where it would be positioned if you had the can in your right hand all ready to take a slug.

The V-8 logo and visual imagery are positioned on the side of the can such that the consumer will more likely have visual connection with image and logo each time the can is raised to the mouth. "Oh, lookit how great I am, all drinking this delicious and nutritious V-8!" There is also a greater likelihood that anyone standing in front of or to the general left of the consumer will also get an eyeball full of logo and product placement. YOU AREN’T AWARE OF IT YET, BUT JUST LIKE YOUR FRIEND IS DOING RIGHT NOW, YOU’LL SOON WANT TO DRINK THIS BEVERAGE.

In contrast, let’s look at the left-handed V-8 drinker’s perspective:

What a left-handed person would see while raising the can to his lips is this inside section of the same can. The ingredients list. The parent company information.

Hang on, hang on, I need a moment to collect myself. Terribly exciting stuff here. What? You don’t say! I notice in the information panel and the bar code section here that the Campbell Soup Company is located in Camden, NJ! No kidding- Camden? Whyyy just the other day I was thinking about Newark, which is located in New Jersey, which is the same state that CAMDEN is in! What are the odds?!

Okay, so to be fair I will give a ^5 to Campbell Soup Company’s advertising design department for having such consideration for their left-handed consumers that they’d consider us valuable enough to let us in on the important special product details. Unless you’re standing to the right side of a right-handed V-8 drinker it’d probably take you a while to figure out that this delicious thick tomato beverage has been Pasteurized for Premium Quality, and if you ARE the right-handed V-8 consumer you’re in dangerous lack of information territory, pal. “The picture I get to see each time I tip the can to my lips is pretty and all”, you think to yourself, “but is this beverage safe to drink? How can I tell if it is a premium quality beverage?”

I know what you’re thinking, and it’s okay. You’re right, I could be overreacting, yes. But if there’s really nothing to it, then why didn’t the can ad design team line up the sipping hole with the logo, or opposite it?

Mmhmm. Thass' what I thought.

1 comment:

Busman said...

MiLady, you are correct. The idea that this can was produced without total concentration on presenting the label so that it was visible to both drinker and observer when held by a righthanded person would be horribly incorrect. SO I propose that those of us who ARE right handed, hold the can deliberately in the left hand, or turned in the right hand so that the logo is obscured. Out of solidarity. or Synchronicity. Or some such ity.

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